Fresh Produce, your industry

The Fresh Produce industry is a rapidly-growing market partially dependent on both local and international economic development. The percentage of consumers eating less meat is steadily increasing and that's a definite positive result for the Fresh Produce sector as this implies a transition towards vegetable proteins. Making the Fresh Produce industry a consistently growing sector.

This industry consists of a large group of companies, each with its own area of expertise. Take for example one company that markets exotic South American fruit to retailers throughout Europe, while another may grow its own vegetables on Dutch soil. The harvested products can afterwards be sold via producers or even directly via a webshops. And the diversity doesn't stop here – consider companies that process and package fruit by portion, or companies that ensure that your mango or avocado can be bought in the supermarket ripe and ready-to-eat. We can all agree that the market is diverse. One thing is certain: this type of diversity brings along specific challenges in these turbulent market times.